Digital Sales Manager - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Digital Sales Manager

DIGITAL SALES MANAGER

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EXEMPT:  Yes                                                                            DEPARTMENT:  Sales

LOCATION:  Boston, MA                                                          POSTED:  April 2015

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REPORTS TO:  General Sales Manager

Position: Digital Sales Manager (DSM) for WFXT/FOX25. WFXT, a property of CMG Boston, is comprised of WFXT Television, myFOXboston.com, Mobile, Tablet and other digital services.

Key Objective: Identify and drive digital strategies for WFXT in order to attain revenue and share goals through development of overall direction, product and service launches and training. Strategize and work collaboratively with the GSM and the entire sales organization to successfully execute the digital and business development needs of WFXT. The ideal candidate will possess extensive digital sales experience, exceptional leadership, along with strong communication and project management skills.

Summary: Primary objective is to meet or exceed digital revenue goals through a team-based, consultative approach to sales. The DSM is accountable for development, focus, and momentum of digital sales efforts and revenue generation. Responsible for all facets of digital product development, deployment and sales execution of new initiatives including pricing, inventory, ad delivery, online billing and digital metrics to measure effectiveness.

Works in partnership with the sales team to identify clients' digital marketing needs and integrate them into sales solutions. Solutions are multi-platform in nature, integrating the traditional television platform along with non-traditional, digital assets and new media platforms. Digital assets include myFOXboston.com core products including display advertising, streaming across all devices, desktop, mobile and tablets plus 3^rd party ad products including but not limited to Reach Extension, Search and Social Media.

Essential Duties and Responsibilities:

• Attains digital revenue goals, monthly, quarterly and annually and grow WFXT market share
• Be the internal expert and resource for all things related to digital media
• Influences, trains and motivates the development of the WFXT sales staff on growing our digital revenue and business development streams and introducing new products during weekly sales meetings
• Responsible for hiring, training, and performance management of digital sales support staff. Coaching, setting goals and working to keep them motivated and engaged. Maintain a pipeline of digital sales professionals to build a strong talent pool for future needs.
• Conducts individual coaching sessions and performs mid-year and annual reviews for all AE's and direct reports
• Accurately forecasts digital revenue for WFXT and the Boston market in order to identify key strategies for increasing market share and product usage
• Conducts weekly and monthly sales reporting as needed
• Sets monthly, quarterly and annual goals for the team and individual AE's. Tracks performance and determines accountability measures.
• Responsible for focus and momentum of digital media strategies, product mixes, sales efforts and revenue generation, working directly with CMG revenue department and CMG Digital as well as WFXT sales managers, AE's, Marketing, Research, News, Creative Services on ways to continually increase revenue and market share
• Partners with CMG Corporate Product Portfolio team on the strategy and implementation of initiatives
• Works closely with other sales managers and department heads to integrate online sales options for our multi-platform client offerings
• Coordinates sales efforts, develops multi-product marketing solutions and communicates changes in direction, products, expectations, processes and standards pertaining to digital
• Drives sales, pricing, packaging and launches of new digital products
• Responsible for inventory management control
• Responsible for pricing strategy and presentation development
• Partners with Research and Marketing to ensure that all Digital Media information is current and accurate
• Analyzes market trends and competitive initiatives
• Continually tracts digital media metrics to ensure growth and utilization of the full product set
• Conducts continuous research on the latest industry trends, preliminary tests and consumer behavior analysis in order to develop new ideas for the Boston market in order to generate further revenue
• Develops strong relations with internal department heads and external customers including key relationships at local and national agencies as well as direct clients
• Develops Digital Media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national accounts for both Direct and Agency business

Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Ability to prioritize and work in a results oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents
•  Proven track record of strong digital sales success and leadership ability
• Demonstrated history of achievement in a goal-oriented, highly accountable environment
• Must have strong interpersonal and relationship building skills with the ability to create solid business relationships and develop a sense of team with the AE's and managers
• Must be able to establish strong relationships within multiple WFXT departments and across CMG properties
• Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, technology trends, customer buying patterns and budgeting
• Must have knowledge in local media advertising, competitive strategies, product marketing, product management and team management
• Action-oriented, effective communicator with strong leadership and development skills
• Confident personality and strong sense of urgency
• Able to think strategically, act tactically and effectively manage multiple projects
• Must be analytical, detail-oriented and possess strong project management, organizational, problem solving and time management skills
• Must be a creative and innovative thinker
• Must be highly proficient in Microsoft PowerPoint, Excel, and Outlook
• Excellent written and oral communication skills
• Ability to work independently with little supervision

Education and/or Experience:

Bachelor's degree (B.A) from four-year college or university; and 3-5 years related experience and/or training; or equivalent combination of education and experience.

Proven track record of building, developing and training strong digital sales teams

Strong problem solving and communication skills

Certificates, Licenses, Registrations:  Valid driver's license with good driving record is required.

Other Skills and Abilities:  Must have good working knowledge of broadcast television industry, digital and mobile media platforms, terminology, and analytics.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear. The employee is occasionally required to reach with hands and arms and stoop, kneel, or crouch.

The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee occasionally works in outside weather conditions (driving to and from clients/agencies).

The noise level in the work environment is usually quiet.

Hours are irregular and often exceed a 40-hour week (preparation, travel and entertainment), based on business demand. Hours may include evenings and weekends.

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WFXT/Fox 25 is an equal opportunity employer. Discrimination because of race, color, religion, national origin, age, gender, disability, marital status or sexual orientation is prohibited.

Apply on-line via www.coxmediagroup.com/careers

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