Tips for Personal Branding

(FOX 25 / MyFoxBoston.com) -

In the current job climate we all need to learn personal branding.

Dan Schawbel of Millennial Branding sat with Alison Bologna to discuss all this and more.

Weather it's beefing up your Facebook contacts, connecting with hiring managers on twitter or learning how to turn your passion into your new career. At any age, your brand is important in the work force.

Dan wrote "Me 2.0" which shows job seekers and established professionals how to use the power of online media for personal empowerment and career success.

According to Dan, 4 rules of networking that will help you build long lasting business relationships are:

1. Mutualism - Creating win/win situations
2. Giving value before receiving anything in return
3. Targeting a specific group of people
4. Reconneting with people and never losing touch

How to use social networking sites like Twitter, LinkedIn, and Facebook in your job search:
1. Define your career objectives
2. Create an award winning web presence
3. Locate hiring managers in online communities
4. Build relationships
5. Take online relationships offline

Dan's website -- millennialbranding.com
Website for Dan's book – personalbrandingbook.com