Interactive Marketing Manager

BILLERICA - CLICK HERE TO APPLY FOR THIS JOB

* Provide comprehensive, project-based website management, including design, content and construction.

* Develop and execute online marketing strategies and campaigns.

* Analyze and respond to marketing trends.

* Recommend social media strategy and interactive marketing strategy.

* Work closely with developers to ensure integrity user interface throughout the development process.

* Maintain regular updates to company website and supporting sites.

* Maintain consistent page templates and standards for page design and layout.

* Monitor, manage and update sample pages, brochures, and other related resources.

* Establish policies and processes for web-related functions.

* Manage execution of email strategies, including the collaboration with marketing and design team members on execution of emails.

* Implement integrated marketed promotions, related online fulfillment pages, and coordinated delivery of fulfillment pieces, with sales and ordering processing.

* Serves as liaison with IT department.

* Recommend and manage outsourced projects providing job scope and procedures.

Required Skills and Experience:

* Minimum of 3-5 years of experience in web content and interactive marketing.

* Experience in the educational technology or publishing sector.

* Superior written and verbal communication skills.

* Comprehensive knowledge of web site design and cross-platform skills.

* Strong attention to detail and organization skills.

* Ability to effectively prioritize and meet appropriate deadlines.

* Strong PC skills using MS Office, and Adobe applications (Photoshop, DreamWeaver, and Acrobat).

* Demonstrated technology and marketing experience.

* Bachelor’s Degree in Web Design, Marketing, or other relative major, MBA helpful.