Air New Zealand Crew
Goes Nude for Ad

(MYFOX NATIONAL) - A new Air New Zealand marketing campaign has their flight crew and staff showing that they have nothing to hide.

In a TV ad , flight attendants, pilots and crew members are shown with nothing more than body paint that mimics their uniforms. Passengers are shown looking surprised, but delighted. The ad then declares that with Air New Zealand's fares, what people see is what they get.

The same concept is used in an in-flight safety video where attendants strategically place items like seat belts and life jackets to cover their private parts.

CNN reports that each person playing the roles of the flight crew are actually playing themselves. Even Air New Zealand CEO Rob Fyfe makes a cameo as a baggage handler in the TV ad.

Air New Zealand marketing manager Steve Bayliss told the Seattle Times that the company wanted to do something to get people's attention.

"We wanted to find a way to deliver these important pre-flight messages to our domestic travelers in a way that was genuine, engaging and fun," Bayliss said.

The company says the safety videos are currently only being shown on the airline's 737 services within New Zealand.

Watch the Air New Zealand ad and some of the bloopers from behind the scenes. More videos can be watched at nothingtohide.co.uk .